KYW-3 is a Philadelphia, Pennsylvania-based television station and a part of the CBS network.

Contents
1 Station Owner
2 Use of Video News Releases and/or Satellite Media Tours
3 Contact Details
4 SourceWatch Resources
5 External Links
 
Station Owner
Viacom

Use of Video News Releases and/or Satellite Media Tours
In the 6pm news bulletin on February 22, 2006 the station broadcast an edited and re-voiced version of a video news release (VNR) produced by D S Simon Productions for Bioibérica promoting a nutritional supplement for treating joint pain from osteoarthritis. The television station used the VNR but in a story that was critical of the company’s product. [1]

The station was documented airing a video news release by the Center for Media and Democracy, in its November 2006 report “Still Not the News: Stations Overwhelmingly Fail to Disclose VNRs. [2]

Contact Details
CBS 3
101 South Independence Mall East
Philadelphia, PA 19106
Phone Switch: 215-238-4700
Newsroom: 215-238-4850
Newsroom fax: 215-238-4783
Web: http://cbs3.com/

SourceWatch Resources
Audio news releases
B-Roll
Brand Hype
Branded Entertainment
Media releases
Satellite Media Tours
Radio Media Tours
Public Service Announcements

source:sourcewatch